Sine MacKay


        Head and shoulder picture of Sine MacKay in a workshop where SIMBA instruments are made

Sales and Marketing Executive

Within SAMS Enterprise I have responsibility for sales, marketing and customer care for out two major products: SIMBA is a snow and ice monitoring instrument and NewDEPOMOD, deposition modelling software for the aquaculture industry. 

Contact details:
  • sine.mackay@sams-enterprise.com
  • +44 (0)1631 559 225


  • Linkedin

Hi, I’m Sine (which is Scots Gaelic for Sheena) and I have worked at SAMS since 2013. My role has changed from PA to Proposals Administrator to Sales and Marketing. I enjoy being in direct contact with customers and representing SAMS at events.

I market and sell our two products, SIMBA and NewDepomod.

I recently completed an Honours Degree in International Studies with The Open University in my spare time. My motivation is always people and learning: I enjoy working in a supportive and inspiring environment with lots of variety.

 

My current role

As Sales and Marketing Executive, I lead SAMS Enterprise product sales activity, quotations, customer service and engagement with particular focus on SIMBA and NewDEPOMOD.

I also support SAMS Enterprise's communications activities and communication strategy and engage with the SAMS Communications department. I attend relevant conferences and exhibitions. I also work to inspire the next generation by explaining what SIMBA does and how it works in STEM workshops for schools and families.

Employment history

Since 2024: Sales and Marketing Executive. SAMS

2016-24: Proposals Administrator. SAMS

2013-16: Business Development Assistant / PA to Managing Director. SAMS/SAMS Enterprise

2008-12: Senior Travel Sales Consultant. Eric Smith World Travel, Oban

2006-08: Depot Manager. Nortruck Commercial Vehicle Services Ltd, Inverness

 

Qualifications

2025 BA (Hons) International Studies. The Open University

2023 CMI Level 3 Certificate in Line Management. First Line Management. Chartered Institute of Management

1996 Scottish Highers (English, French, Art). SQA. Oban High School

 

Professional roles: Whitley Committee, SAMS

Additional training: Mental Health First Aid